TikTok Support Black Businesses 2023

In celebration of Black Business Month, TikTok is hosting a two-part webinar series to support, empower, and showcase the creativity, innovation, and real impact that Black-owned businesses contribute to on and beyond TikTok.

Hear from Black business owners and entrepreneurs who have built communities and found success on TikTok. You'll also learn from experts about TikTok advertising solutions and productivity tools to grow your business, nurturing customers and driving sales more efficiently and effectively.

REGISTER NOW

By registering above, you'll receive Zoom webinar links to join both events.

Webinar #1

Black Inclusivity in Marketing

Wednesday August 16, 2023

2PM ET/ 11AM PT

Join us in an engaging conversation on how to create inclusive marketing content and tips and tricks to grow your business on TikTok!

Shelbie Morgan

TikTok Training and Development

Michael G. Simpson

Owner of Writings From Michael

Morgan Cooper

TikTok SMB Account Management

Ehime Eigbe

Founder and CEO of Sweetkiwi

Omi Bell

Founder and CEO of Black Girl Ventures

Webinar #2

Advertising and Productivity Tools to Drive Business Success

Wednesday, August 23, 2023

2PM ET/ 11AM PT

Join us for a deep dive on TikTok advertising and learn about Lark, an all-in-one communication and collaboration tool. Attendees will enjoy an exclusive Lark offer!

Andy Wang

General Manager of North America at Lark

Roberto Fajardo

TikTok SMB High Value Acquisition

TikTok Support Black Businesses 2023

Relax and relive the moment.

WATCH NOW

What was covered

Are these events for beginners or businesses with a lot of TikTok experience?
We've carefully designed each of these events to ensure that businesses at all experience levels will walk away with inspiration and valuable, actionable insights.

Can I register for just one of the webinars?
To keep things simple, we've created a single registration step for the two webinars. Sign up once to receive both webinar links and reminder emails for each of the individual events. You're welcome to attend whichever sessions you wish.

Will these events be recorded?
Registered attendees will receive links to the recordings via email.

What is Lark?

Lark is part of the Bytedance family of products, which includes TikTok, that helps businesses achieve greater business impact. Lark is an all-in-one communications and collaboration tool that can help cut your software costs by up to 80% and simplify your day-to-day tasks. With Lark you can manage your workflows, customers, and people in one place.

What is the exclusive Lark offer?
All attendees will enjoy an exclusive discount on the Lark Enterprise plan and dedicated onboarding support.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Frequently Asked Questions

Are these events for beginners or businesses with a lot of TikTok experience?
We've carefully designed each of these events to ensure that businesses at all experience levels will walk away with inspiration and valuable, actionable insights.

Can I register for just one of the webinars?
To keep things simple, we've created a single registration step for the two webinars. Sign up once to receive both webinar links and reminder emails for each of the individual events. You're welcome to attend whichever sessions you wish.

Will these events be recorded?
Registered attendees will receive links to the recordings via email.

What is Lark?

Lark is part of the Bytedance family of products, which includes TikTok, that helps businesses achieve greater business impact. Lark is an all-in-one communications and collaboration tool that can help cut your software costs by up to 80% and simplify your day-to-day tasks. With Lark you can manage your workflows, customers, and people in one place.

What is the exclusive Lark offer?
All attendees will enjoy an exclusive discount on the Lark Enterprise plan and dedicated onboarding support.

The Final Countdown!

Time left for the event days hours minutes seconds

The countdown doesn't work if the event start date is set to TBD

See you there!

rsvp

Small Business Success Story:

Versed Skincare achieved 5.7M video views

The brand combined authentic creator-made Spark Ads with audience targeting, a Shopify Pixel integration, and creative best practices to increase their follower count and drive sales.

Versed Skincare, a vegan, cruelty free, and clean brand, creates products that are made with proven ingredients and without the fussy packaging and conventional retail markups.

The brand invited TikTok's massive community of beauty enthusiasts to Versed Skin School to learn about all things skincare, hear about an acne routine that actually works from a trusted dermatologist, and see real testimonials of the all-new Out of Sight Dark Spot Gel.

Versed Skincare’s recent TikTok campaign was a success. They achieved:

5.7M

Video Views

2.9M

Total Reach

33K

New Followers

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

TikTok For Business

TikTok Ads Manager